Titanic newspaper article

Adding Value With Reporting

At a conference a few years ago, I came across an amazing tit-bit that has stuck with me. We’ve all been there when creating reports, knowing the best way to present data. This has stuck with me and helps me create meaningful reports, that add insight into business performance and compels the audience to read on.

When preparing a report think of it like a newspaper article.

A newspaper article always starts with a headline, what is this report all about?

You usually get a catchy picture, to grab your attention. Grab your readers interest and get them to continue reading that report.

This is followed by a brief introduction, what the report is about and the general synopsis.

Now you’ve grabbed your readers attention, you can get into the detail of your report. This is the nuts and bolts of the detail your presenting.

Headline

Graphic

High-level summary

The detail

Elements of a newspaper article

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